MUST SHARE!
Japanese industrial designer, Naoto Fukasawa
has created a series of creative fruit juice packages
that have the look and feel of the fruit they contain.
(For HAPTIC exhibition by Kenya Hara)
The term "Haptic" means relating or pleasant to the sense of touch.
To put it more plainly, the term here indicates an attitude that takes into consideration how we perceive things with our senses
While dealing with shape, colour, material and texture is one of the more important aspects of design, there is one more: it's not the question of how to create, but how to make someone sense something.
- Designing Design, Kenya Hara




(pictures credit: http://www.toxel.com/inspiration/2009/03/29/juice-skin-packaging-by-naoto-fukasawa/)
More about Naoto Fukasawa another time.
Love his works totally.
















